“This required an innovative architecture to match such a brave retail offering,” says Simon Mitchell, co-founder of SYBARITE, which has been working with SKP for seven years. While both stores have a timeless architecture that acts as a backdrop for flexible retail spaces, SKP_S challenges what retail will be in the future. SKP_S is located in a converted building opposite the more traditional SKP store, and it was essential that the architecture both related to the existing brand and set it apart as a more experimental space. With architecture by SYBARITE and creative direction and interior design by cult South Korean eyewear brand Gentle Monster (in collaboration with SYBARITE), the four-floor, 19,000-square-metre department store is truly out of this world, representing a bold new vision for how retailers can engage consumers. As a result, engaging shoppers in store is becoming an increasingly avant garde art – one that SKP, one of China’s most luxurious department stores, is leading the way in with the recent opening of SKP_S. IN CHINA LAST year, 35.3 per cent of retail sales occurred online, representing a global trend away from bricks and mortar retail experiences.
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